Don’t worry, the soy so lindo team is still alive and well.

 We’ve been a bit quiet for the past month or so because of a sudden unexpected trip back home (New York). Will we be back in good ol’ BsAs? Sure hope so, although as of now there is no ETA. In the meantime, expect the occasional post about Buenos Aires, New York, or whatever else tickles our fancy.

Today we’ve got some just-shot photos of soy so lindo’s favorite musicians Princesa and No Lo Soporto, shot by soy so lindo’s favorite photographer Flor in soy so lindo’s favorite secret store, Tremendo (don’t worry, in time we’ll be giving Tremendo its own post. Patience!). They’ll be featured in story I wrote in a not-so-secret magazine in late November.

 Enjoy, and besos–REBECCA

Princesa por Flor Lista

No Lo Soporto por Flor Lista

October 1, 2007 at 3:58 pm Leave a comment

house demolishing parties

goodbye house party August 2007 

While we can’t remember the last time that we’ve been invited to a house warming party, the soy so lindo team has been to two house demolishing parties in the past month. That is, a huge blow-out party the night before the tenants are being kicked out because they don’t want to/can’t pay the increased rents.

goodbye house party July 2007 goodbye house party July 2007

While the parties always prove to be fun– with phrases and images scribbled all over the walls, huge bonfires, and even live bands playing to a packed room–they’re also a bit depressing. The combination of inflation and the real estate boom (bubble?) here in Buenos Aires means that it’s getting more and more expensive to live in Capital Federal. If it’s not out-of-control rents that get you, it’s developers buying the building just to tear it down and build up something bigger and better.

As New Yorkers, we’ve seen this trend before and believe us, it doesn’t end pretty. It was just reported that rates of homelessness in NY are the highest they’ve been in twenty years, thanks to the real estate and development boom (aka gentrification).

While we love a good party, let’s hope that this is a coincidence, rather than a trend.–REBECCA

August 7, 2007 at 2:34 pm Leave a comment

galeria crawl: galeria larreta

Galeria Larreta 006 

Florida (the street, not the state) is a nightmare. Traffic trickles along, pickpockets take advantage of dazed tourists, and prices are almost always double what they should be.

Galeria Larreta 001 Galeria Larreta 009

But there’s a safe place among the mayhem in Galería Larreta (Florida 971). Right off of Marcelo T. Alvear, Galería Larreta is like the rebel sister who shaves her head and listens to the Delta 5. She refused to conform and look like the other stores on the strip; instead she’s going to open up a bunch of indie design-oriented stores, the rest of calle Florida be damned.

Joyería Contemporánea (Local 4b), with its mix of avant-garde designs (everything from silver and stones to leather and felt are used), is one of the first stores you’ll see, and perhaps the stateliest. Artistas Jóvenes Argentinas (Local 26), by the San Martín entrance, exhibits works that range from traditional to modern. The common denominator here is that all pieces have been made by young local artists.

Galeria Larreta 002 Galeria Larreta 004

Head upstairs and you’ll find the true gems of Galería Larreta, Patio Sur (Local 39) and Tiendas Kubera. At the former, there are beautifully feminine pieces, like a delicate ivory trench coat with black detailing for $240 pesos, or precious Irregular Choice-style flats for $180 pesos. Across from Patio Sur is Tiendas Kubera, a space for independent designers. Everything, from the screen printed t-shirts to the leather purses, is made by hand by young local designers. Don’t miss the flower pins; not only are they perfect for spring, but similar ones have been spotted on the runway of it-designer Philip Lim.

Galeria Larreta 005

If you’re hungry, Galería Larreta is a far superior pick to the overpriced cafes in the area. Carrousel (Local 7) is a cute, albeit kitschy, café with sandwiches for $6 pesos and a lunch special of several courses for $25. If you’ve about had it with meat (and honestly, who hasn’t craved a plate of nice fresh greens while in Argentina?), Ensaladas Argentinas (Local 45) will hit the spot. $6 pesos gets you a medium salad with a choice of four ingredients, and $7 pesos gets you a large salad with a choice of six. For a mid-afternoon snack, don’t miss Murasaki’s happy hour. From 16:30 until 19:30 (Monday through Friday), sushi is 20% off.

Galeria Larreta 007

There are a couple odd-balls in the place, like the store for musical theater geeks and an antique military paraphernalia store. But if anything, they just give Galería Larreta more personality. Which is what makes it so great: it’s a breath of fresh air from store after store of the same old thing (i.e. leather jackets and “cashmere” sweaters). Step inside, take a few deep breaths, and remind yourself that it’s going to be okay, that Florida will not make you die a little bit inside.

Galería Larreta, Florida 971/San Martín 954.

Previous Galeria Crawl entries.

August 7, 2007 at 2:10 pm Leave a comment

mi querido diversión

Just because the weather forecast for the weekend is all wind, rain, and almost-freezing temperatures doesn’t mean that you can’t go out. soy so lindo’s got our top picks for the weekend, all taking place in the warm indoors.

Saturday, August 4: Mel Mann + Kirlian + the Baseball Furies

Nevermind the recent buzz Mel Mann has been getting in the indie rock scene, if there’s a reason to go to this show, it’s because it’s at the Hotel Bauen, our favorite venue in the entire city. Think spiral staircase with black and white piano keys adorning the wall, leather banquettes, and disco lighting.

Auditorio Hotel Bauen, Av. Callao 360, 21 hs, $8

Sunday, August 5: Maratón Alejandro Jodorowsky:

An entire day of Jodorowsky films equals a whole lot of trippiness. All Movie Guide describes his films as, what might have resulted if Luis Bunuel, Michelangelo Antonioni, and George Romero had all dropped acid and made a movie together.” Sounds about right. Films start at 2:30, 5, 7:30, and 10 p.m.

Sala Lugones, Teatro San Martin, Corrientes 1530

For more events, check out soy so lindo’s calendar.

August 4, 2007 at 1:07 pm Leave a comment

riding the new wave


 Anyone who has sat through Film Theory 101 knows Eric Rohmer. While Godard and Truffaut have become near-brand names of French new wave, Rohmer was an equally integral member to the movement. From 1958 to 1962, Rohmer was editor of the film theory/criticism bible Cahiers de Cinema, writing some of the very texts that today epitomize new wave film. It was soon after that Rohmer put his theories to the test, making gems like Ma nuit chez Maud and La Marquise de O… throughout the 60s and70s.

C.C. Borges gives Rohmer the attention he deserves with a month-long film ciclo showcasing nine of his films, starting tomorrow. To see the full screening schedule and learna bout other events in Buenos Aires this month, check out soy so lindo’s event calendar (click the button below).–REBECCA

August 2, 2007 at 5:17 pm Leave a comment

tremendo tramando

Like Toto pulling back the curtain on the Wizard of Oz, describing Martín Churba as a person is akin to unmasking a great master. That is to say that the man behind high end Argentine fashion label Tramando appears to be anything but a wizard in person. Instead of Lagerfeld’s haughtiness or Versace’s flamboyance, Churba is completely unassuming, dressing like a teenage boy-cargo pants and all-and giggling nervously like a tween girl.

Yet Churba’s designs are anything but juvenile. His collections combine elegant structure with youthful flair, and are as likely to be inspired by La Paz as Paris. “Filosofia textil” is Churba’s declared approach to design, which is to say that for him, clothing is about more than just fashion. Thus he’s also a wizard of art, photography, and architecture.

Since starting up Tramando in 2002, Churba has become a fashion superstar of sorts. Not only have his designs (and grinning face) been featured in Argentina’s top fashion magazines and runways, but around the world as well; in addition to the flagship locale in Recoleta, there are stores in both New York and Tokyo.

In between organizing the exhibit “Infinitas formas de mirarte,” (open to the public at Tramando through August 2) and preparing his spring/summer 2008 collection, Churba talked to soy so lindo about how he’s developed as a designer, the current state of design in Buenos Aires, and where to go for the best cortado in town.–REBECCA


How have your design style and ideas changed over the years? How have they developed? What has affected these changes?

It has evolved like a work that is exploring different things and growing year after year. I always make distinct collections, and this makes the work develop and grow. I am changing according to the views that I have about my context, and about beauty in general.

It seems like collaborating with other artists-be they photographers, musicians, or designers-is something very important to you. Why? Do you have plans for future collaborations?

Yes, for me it’s a way to secure the abundance that I like things to have. Collaborations allow me to work with people, with artists, and that’s what I like the best. The next collaboration is with an Argentine artist who lives in Paris, called Pablo Reinoso.

How would you describe the state of design in Buenos Aires today?

It is at full boiling, and in the world I believe that design has already passed its boiling point and is now looking for something new.

What effect does Argentina have on you, and how does it affect you?

It is my site, my context. It affects me all of the time, in the narration of my collections and in my search for textile in general.

Can you talk a bit about the new collection?

The new collection will be ready on the 14th, in a presentation that will be in the Correo Central. It is called Tropico.

Martín Churba’s Buenos Aires

Favorite neighborhood:


Favorite street:


Favorite Pizzería:

Celetto, Uriburu 1274

Favorite café:

La Prometida, Delgado 1189

Favorite store:

Tramando, Rodríguez Peña 1973

August 1, 2007 at 4:59 pm Leave a comment

reduce, reuse, recycle


Like most good trends, Mono notebooks are inspired by what’s happening on the streets. In this case, it’s quite literal; Argentina is, after all, a country where cartoneros rummage through piles of trash looking for hidden treasures and flea markets fill up leafy plazas on the weekend.

The notebooks (called “blocks” in Spanish) recycle vintage wallpaper, using the cute and kitschy patterns as covers. Because of the limited supply and seasonal design changes, each notebook is basically a one-of-a-kind. And although they may have once coated the walls of some ancient Argentine’s kitchen, the wallpaper isn’t straight out of Aunt Edna’s living room. Instead, the designs are simple chic, with flowers and basic patterns in a palate of neutrals.


The upcoming spring collection is slated to include bags, mobiles, and toys, in addition to the three different sized notebooks (shown belowa). And at $25-35 pesos, the notebooks are perfect gifts for that hard-to-buy-for friend. You can find Mono blocks at several hip Palermo boutiques, like soy so lindo favorites Felix and Kukla, as well as Net, Mundo, La Prometida, Pesqueria, and Objetos Encontradas, to name a few.

If you’re still not sold, just think of Mono block ownership as an act of environmental activism akin to driving a Prius or using a canvas bag; it hits the coveted trifecta of being hip, stylish, and eco-conscious.–REBECCA

August 1, 2007 at 3:13 pm Leave a comment

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