tremendo tramando

August 1, 2007 at 4:59 pm Leave a comment

Like Toto pulling back the curtain on the Wizard of Oz, describing Martín Churba as a person is akin to unmasking a great master. That is to say that the man behind high end Argentine fashion label Tramando appears to be anything but a wizard in person. Instead of Lagerfeld’s haughtiness or Versace’s flamboyance, Churba is completely unassuming, dressing like a teenage boy-cargo pants and all-and giggling nervously like a tween girl.

Yet Churba’s designs are anything but juvenile. His collections combine elegant structure with youthful flair, and are as likely to be inspired by La Paz as Paris. “Filosofia textil” is Churba’s declared approach to design, which is to say that for him, clothing is about more than just fashion. Thus he’s also a wizard of art, photography, and architecture.

Since starting up Tramando in 2002, Churba has become a fashion superstar of sorts. Not only have his designs (and grinning face) been featured in Argentina’s top fashion magazines and runways, but around the world as well; in addition to the flagship locale in Recoleta, there are stores in both New York and Tokyo.

In between organizing the exhibit “Infinitas formas de mirarte,” (open to the public at Tramando through August 2) and preparing his spring/summer 2008 collection, Churba talked to soy so lindo about how he’s developed as a designer, the current state of design in Buenos Aires, and where to go for the best cortado in town.–REBECCA

 

How have your design style and ideas changed over the years? How have they developed? What has affected these changes?

It has evolved like a work that is exploring different things and growing year after year. I always make distinct collections, and this makes the work develop and grow. I am changing according to the views that I have about my context, and about beauty in general.

It seems like collaborating with other artists-be they photographers, musicians, or designers-is something very important to you. Why? Do you have plans for future collaborations?

Yes, for me it’s a way to secure the abundance that I like things to have. Collaborations allow me to work with people, with artists, and that’s what I like the best. The next collaboration is with an Argentine artist who lives in Paris, called Pablo Reinoso.

How would you describe the state of design in Buenos Aires today?

It is at full boiling, and in the world I believe that design has already passed its boiling point and is now looking for something new.

What effect does Argentina have on you, and how does it affect you?

It is my site, my context. It affects me all of the time, in the narration of my collections and in my search for textile in general.

Can you talk a bit about the new collection?

The new collection will be ready on the 14th, in a presentation that will be in the Correo Central. It is called Tropico.

Martín Churba’s Buenos Aires

Favorite neighborhood:

Colegiales

Favorite street:

Defensa

Favorite Pizzería:

Celetto, Uriburu 1274

Favorite café:

La Prometida, Delgado 1189

Favorite store:

Tramando, Rodríguez Peña 1973

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Entry filed under: art, fashion, interview, Rebecca, shopping, stores, trends.

reduce, reuse, recycle riding the new wave

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