Posts filed under ‘interview’

tremendo tramando

Like Toto pulling back the curtain on the Wizard of Oz, describing Martín Churba as a person is akin to unmasking a great master. That is to say that the man behind high end Argentine fashion label Tramando appears to be anything but a wizard in person. Instead of Lagerfeld’s haughtiness or Versace’s flamboyance, Churba is completely unassuming, dressing like a teenage boy-cargo pants and all-and giggling nervously like a tween girl.

Yet Churba’s designs are anything but juvenile. His collections combine elegant structure with youthful flair, and are as likely to be inspired by La Paz as Paris. “Filosofia textil” is Churba’s declared approach to design, which is to say that for him, clothing is about more than just fashion. Thus he’s also a wizard of art, photography, and architecture.

Since starting up Tramando in 2002, Churba has become a fashion superstar of sorts. Not only have his designs (and grinning face) been featured in Argentina’s top fashion magazines and runways, but around the world as well; in addition to the flagship locale in Recoleta, there are stores in both New York and Tokyo.

In between organizing the exhibit “Infinitas formas de mirarte,” (open to the public at Tramando through August 2) and preparing his spring/summer 2008 collection, Churba talked to soy so lindo about how he’s developed as a designer, the current state of design in Buenos Aires, and where to go for the best cortado in town.–REBECCA


How have your design style and ideas changed over the years? How have they developed? What has affected these changes?

It has evolved like a work that is exploring different things and growing year after year. I always make distinct collections, and this makes the work develop and grow. I am changing according to the views that I have about my context, and about beauty in general.

It seems like collaborating with other artists-be they photographers, musicians, or designers-is something very important to you. Why? Do you have plans for future collaborations?

Yes, for me it’s a way to secure the abundance that I like things to have. Collaborations allow me to work with people, with artists, and that’s what I like the best. The next collaboration is with an Argentine artist who lives in Paris, called Pablo Reinoso.

How would you describe the state of design in Buenos Aires today?

It is at full boiling, and in the world I believe that design has already passed its boiling point and is now looking for something new.

What effect does Argentina have on you, and how does it affect you?

It is my site, my context. It affects me all of the time, in the narration of my collections and in my search for textile in general.

Can you talk a bit about the new collection?

The new collection will be ready on the 14th, in a presentation that will be in the Correo Central. It is called Tropico.

Martín Churba’s Buenos Aires

Favorite neighborhood:


Favorite street:


Favorite Pizzería:

Celetto, Uriburu 1274

Favorite café:

La Prometida, Delgado 1189

Favorite store:

Tramando, Rodríguez Peña 1973


August 1, 2007 at 4:59 pm Leave a comment

santa rosario


Last week, Rosario Blefari and her band brought down the house at La Trastienda. We’ve got the photographic evidence, although we somehow failed to snap a pic of the middle aged man standing in the front row, belting out every word of every song. Too bad, since he perfectly summed up the show.

For more on Rosario Blefari, check out her interview with soy so lindo.

July 8, 2007 at 11:22 pm 1 comment

debe ser un día muy especial

Rosario Bléfari is not a musician. She’s not an artist. She’s not an actress. She’s not a director, nor a screenplay writer, nor a journalist.

She’s not any one thing; instead, she’s all of these things and more.

We’re careful with hyperboles and the way we use them, but Bléfari warrants each and every one of them. She was part of the beloved 90s indie rock band Suárez, inspiring the current generation of underground bands that dot Buenos Aires’ underbelly. After the band broke up, she began her solo career, with every album besting the previous one. Her songs are true pop gems, three-minute reminders of why you fell in love with rock music in the first place.

And even if indie pop isn’t your thing, you’ll still find a reason to join the cult of Bléfari: she stared in the film Silvia Prieto, wrote a book of poetry, and wrote, directed, and acted in the play “Somos nuestro cerebro” and “¿Somos nuestros genes?” Oh, and in her spare time she writes articles for magazines like Plan V, urging readers to take action in protecting the environment. 

So it’s no surprise that for soy so lindo’s first interview, we chose Bléfari, our icon of cultural production in Buenos Aires.

After the jump, read about why Bléfari’s latest album, Misterio Relámpago, is getting a proper release party a year after it came out, how Argentina has effected her music, and where she goes for the best pizza in town. And don’t miss her album release show tonight at 21 hs at La Trastienda!


June 29, 2007 at 7:14 pm 1 comment

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