Posts filed under ‘Rebecca’

tremendo tramando

Like Toto pulling back the curtain on the Wizard of Oz, describing Martín Churba as a person is akin to unmasking a great master. That is to say that the man behind high end Argentine fashion label Tramando appears to be anything but a wizard in person. Instead of Lagerfeld’s haughtiness or Versace’s flamboyance, Churba is completely unassuming, dressing like a teenage boy-cargo pants and all-and giggling nervously like a tween girl.

Yet Churba’s designs are anything but juvenile. His collections combine elegant structure with youthful flair, and are as likely to be inspired by La Paz as Paris. “Filosofia textil” is Churba’s declared approach to design, which is to say that for him, clothing is about more than just fashion. Thus he’s also a wizard of art, photography, and architecture.

Since starting up Tramando in 2002, Churba has become a fashion superstar of sorts. Not only have his designs (and grinning face) been featured in Argentina’s top fashion magazines and runways, but around the world as well; in addition to the flagship locale in Recoleta, there are stores in both New York and Tokyo.

In between organizing the exhibit “Infinitas formas de mirarte,” (open to the public at Tramando through August 2) and preparing his spring/summer 2008 collection, Churba talked to soy so lindo about how he’s developed as a designer, the current state of design in Buenos Aires, and where to go for the best cortado in town.–REBECCA


How have your design style and ideas changed over the years? How have they developed? What has affected these changes?

It has evolved like a work that is exploring different things and growing year after year. I always make distinct collections, and this makes the work develop and grow. I am changing according to the views that I have about my context, and about beauty in general.

It seems like collaborating with other artists-be they photographers, musicians, or designers-is something very important to you. Why? Do you have plans for future collaborations?

Yes, for me it’s a way to secure the abundance that I like things to have. Collaborations allow me to work with people, with artists, and that’s what I like the best. The next collaboration is with an Argentine artist who lives in Paris, called Pablo Reinoso.

How would you describe the state of design in Buenos Aires today?

It is at full boiling, and in the world I believe that design has already passed its boiling point and is now looking for something new.

What effect does Argentina have on you, and how does it affect you?

It is my site, my context. It affects me all of the time, in the narration of my collections and in my search for textile in general.

Can you talk a bit about the new collection?

The new collection will be ready on the 14th, in a presentation that will be in the Correo Central. It is called Tropico.

Martín Churba’s Buenos Aires

Favorite neighborhood:


Favorite street:


Favorite Pizzería:

Celetto, Uriburu 1274

Favorite café:

La Prometida, Delgado 1189

Favorite store:

Tramando, Rodríguez Peña 1973


August 1, 2007 at 4:59 pm Leave a comment

r.i.p. JANE


Yesterday I received the sad news that Jane magazine was shut down. Conde Nast claimed that, “the magazine and website will not fulfill our long-term business expectations,” and various people have reported that no one, save editor in chief Brandon Holley, knew about it until Monday morning. Editors were given until the evening to pack up and, basically, get out.

While  Jane wasn’t perfect (and what magazine is?), it was a Trojan Horse of feminist beliefs in a sea of women-hating women’s magazines. Sure, Jane would put Ashlee Simpson and Avril Lavigne on the cover, but the content inside the magazine was anything but ditzy. With Jane gone, there is no other mainstream women’s magazine that will teach women how to change a flat tire, tell them where to go for a BBQ-centric road trip, or show them a fashion spread shot at Bonnaroo.

A year ago I wrote an analytical piece about Jane for a class and, despite its overall academic dorkiness, think that the message of this paper gets at why the shuttering of Jane is so disappointing:

“JANE is able to reach out to readers who may never have encountered feminism in the media if it weren’t for stumbling upon the magazine; in a recent letter printed in the magazine, Krista writes, “It makes me sick now, but I started reading JANE ‘cause the grocery store was out of Cosmo. Thank God the stock boy was sick. This clever, insightful publication takes the good from other mags and mixes it up in a dorky way. I find comfort in the sarcasm of every journalist on payroll.” Magazines like Bust and Bitch aren’t able to make it onto most grocery store stands, therefore it’s important to at least have a magazine like JANE sitting side-by-side with the latest issue of Glamour. Although it might not be able to present its central value of women’s empowerment 100-percent of the time, JANE makes use of what it can in order to have the biggest and broadest impact.”

On a more personal note, I interned at Jane for a year, which in media internship years is about 5. It was one of the best experiences I have had at a magazine, mostly because of the people who worked there. They taught my how to copy edit, how to write a proper pitch (and would then actually read my pitches), and how to develop my passion for writing about all things pop culture-related. So the first thing I thought about when I heard that Jane was folding was all of the great writers/editors/etc. who worked there. I wish them the best and hope that everything works out.

In the meantime, I’m keeping my fingers crossed that Missbehave stays afloat (since it has potential), and I’ll have to figure out how I can cancel the gift subscription to Jane that I bought for my sister at the end of–and I’m not joking– last week.  So long, Jane. –REBECCA

July 10, 2007 at 2:57 pm 4 comments

galeria crawl: galeria taurus


“I get the sense that something very bad is being planned here,” was the way Wesley once described Galeria Taurus. And he’s right: with it’s dusty signs and loitering visitors, it is one of the scarier, sketchier galerias. But it is also one of the best.

Home to some of the cheapest (and most varied supply) of eye glasses, this galeria is a treasure trove to us non-20/20s. The galeria has two floors, with its main entrance on Corrientes between Libertad and Talcahuano. While many of the locals sell only to wholesale buyers, those buying alone won’t end up empty-handed. Here are a few of our favorites:

For verging-on-tacky-chic plastic frames, you can’t beat Jose Monasterios at local 20/21. A pair of frames and lenses will cost you around $70 pesos, and can be ready in as little as an hour if you alredy know your prescription. The staff are always friendly and helpful, to the point where on a recent visit they replaced a screw that had gone missing from a pair of glasses, free of charge.

If you’re looking for some of the more upscale brands check out Optica Outlet Express at Local 43. There you’ll find Argentine-based Infinit and Maja, among others.

For sunglasses or one-of-a-kind frames, we always go to Mariano H. Alvarado, at Local 14. There you can pick any of the vintage frames in the window of Local 12 and they will turn them into a pair of glasses or sunglasses. Last year, a pair of 1970s vintage Italian oversized frames by designer Enrico Piaggi were turned into prescription sunglasses for under $200 pesos; a pair of 1980s red and black aviators were turned into prescription sunglasses for under $150 pesos.


If all this shopping gets you hungry, head up to Giannis Resto Bar Naturalista on the second floor. There you can indulge in healthy empanadas (stuffings include tofu and soja texturada) for $1.50 pesos each, or gluten-free goodies. There are also a few record stores dotting Galeria Taurus where you can pick up records by bands like Los Tammys (at Rockabilly, Local 28/29). And no, your prescription isn’t failing you: that is, in fact, a horror/erotica store on the second floor. Try not to stare too long at the werewolf attack mural on the wall, or you risk being scarred for life. Or at the very least needing to buy a stronger pair of glasses.– REBECCA

Galeria Taurus, Corrientes 1246.

Previous galeria crawl entries.

June 21, 2007 at 5:52 pm Leave a comment

summer loving

It’s not all fun and games at the soy so lindo HQ. We’ve got plenty of outside duties that we must answer to. And duty doesn’t just call– it calls us from all ends of the earth.

Like recently, I was asked to work on Prefix magazine’s annual free NYC summer shows list. For four years now I’ve nurtured this baby to its present state– and for three of them I haven’t even been able to enjoy the shows I’ve written about since I’ve been here in Buenos Aires! Regardless, maybe some of our readers will be in or are already in New York for the summer, so they might as well take advantage of the list since I can’t. Just don’t remind me that I’m missing M.I.A. playing in Coney Island or the New Pornographers playing on the Fourth of July.– REBECCA

June 18, 2007 at 3:49 pm Leave a comment

we all scream

One of the most difficult dinner party tasks is being asked to bring helado. Since helado is more than just ice cream here in Buenos Aires, a simple pint of Ben & Jerry’s vanilla won’t suffice. 

The soy so lindo team, annointed this very task for a dinner party tonight, is grappling with two major questions: What flavors should we buy, and where should we buy them? The flavors should be both interesting and crowd-pleasing, problematic when you want to forgo the traditional dulce de leche but don’t want to ignite a guest’s food allergy. When it comes to where to buy, there are three routes: classic, trendy, or obscure.

All three were recently covered in a piece in the L.A. Times. That L.A.’s hometown newspaper published a story about the best helado in Buenos Aires is a bit ironic considering that the city is the birthplace of PinkBerry, the epitome of blah-tasting fake ice cream.

Regardless, the writer’s favorite heladerias include:

Saverio: “Saverio claims to have sold ice cream to tango legend Carlos Gardel back in the day. In a city filled with unusual flavors, Saverio’s offerings stood out: pears in Burgundy and kumquats in whiskey. The latter, as exotic as it might sound, is not hard to find at ice cream shops here, but this version was masterful, with large pieces of tart-sweet kumquat and a wonderfully creamy consistency.”

La Venecina: “When we sat down at La Veneciana, even our ice cream-weary palettes were blown away by the spectacular banana with dulce de leche. Many shops sell sundaes, shakes and ice cream cakes. La Veneciana offers all these things, plus a “spaghetti” plate made entirely of ice cream, with vanilla ice cream “noodles” and raspberry topping as a red sauce.”

Il Bonbon: “It’s next to an auto repair shop in a mostly residential section of the Villa Urquiza neighborhood. I came here on a hot tip: I learned it sold rice pudding ice cream.”

And one of my chain favorites, Persicco: “It came down to this: Persicco’s approaches perfection.”

Other Buenos Aires bloggers have stated their favorites, although we at soy so lindo have never been that impressed by Un Altra Volta. Rather than stay loyal to one single heladeria, I pick and choose according to mood. When I’m dying for some dulce de leche combo, I order a huge helping of dulce de leche bombon (dulce de leche with chocolate covered balls of dulce de leche) and chocolate amargo from Cadore (en el Centro). If I need something more refreshing, I’ll get limon jamaica (lemon with raspberry swirls and chocolate chips) at Las Malvinas (en Almagro). And if it’s too damn hot outside and I’m ready to trade lunch for a medio kilo of goodness, I’ll trek out to Persicco (either location) and get their crema de limon (lemon merengue pie), dulce de leche con brownie, and sandia (watermelon with chocolate chips).

This, of course, doesn’t help me figure out the helado for this evening, but it does make me crave a big ol’ kilo of it. We’ll let you know what we ended up going with.– REBECCA

June 16, 2007 at 1:49 pm Leave a comment

TOMS: 2 Good 2 Be Forgotten

That New York was recently advertised as a destination for European travelers because of its trendy shops and cheap exchange rate got on my nerves. Is NY’s only (and best) selling point its stores/weak dollar? What happened to MoMA, Central Park, Times Square (nevermind local favorites)?

So I empathize with many Argentines who get frustrated with the fact that shopping is high on tourists’ to-do lists. Heck, I’ve done my fair share of shopping.

TOMS Shoes may not be a trip to Teatro Colon or a visit to feria de Mataderos, but this stylish shoe company manages to both satiate your need for cute kicks while actually giving back to the country. TOMS basic premise is that for every pair of comfy canvas flats (a traditional shoe style, just as likely to be worn by 17 year old girls as 78 year old men in Argentina) sold, the company will donate a pair to a South American child in need. And fear not, this isn’t some pink-ribbon scarf that’s kinda ugly; the shoes could best be described as a more indie version of canvas slip-ons, with some sweet patterns and even a limited edition pair designed by artist Tyler Ramsey. They’re not Argentine-pesos prices, but the $30-something pricetag technically pays for two pairs of shoes– not bad at all.

For the creatively inclined, July 28 is TOMS’ “Style Your Sole House Party.” Organize a house party and you’ll get discounts on shoes. And a clearer conscience.

June 10, 2007 at 11:37 pm Leave a comment

¿Sabía que las mujeres juegan al fútbol?

Hard to believe, I know, but women play soccer!

Clarin has a piece about “la Maradona de las mujeres,” Han Duan. Duan, who is from China, has become a bit of a soccer superstar thanks to both good skills and good timing (the upcoming Olympics in China).


And while I should be happy that there is at least some coverage on women’s sports in a major Argentine newspaper, I don’t think that “any press is good press” applies. Duan is treated seriously enough, but lines like, “Siempre es lindo ir a ver mujeres,” does more harm than good.

I started playing soccer when I was 5, as did most of the kids (both boys and girls) my age. By the time I had graduated from high school, I had played on basketball, field hockey, swim, and track teams. I was pretty damn good at sports, if I say so myself, and expected to be treated accordingly. In Argentina, I’ve seen private school girls carrying field hockey sticks and the occasional story on women’s soccer teams, but I don’t think that women are taken as seriously in Argentina. I was certainly never invited to play pick up soccer with my male friends.

Which is really a shame, because a country so enamored with futbol should be thrilled to have double the number of teams, of games, of potential idols and crazed fans, than it does now.

What have your experiences been with regards to women and sports? –REBECCA

June 6, 2007 at 1:51 pm Leave a comment

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