Posts filed under ‘feriados’

down with dia del amigo

Call me scrooge, but I’m not buying into Dia del Amigo.

The basic premise of the holiday is decent enough: a day to re-connect with old friends and express to new friends how much they mean to you. Like an anti-Valentine’s day, Dia del Amigo attempts to position the role of the friend as equal, if not paramount, to the role of lover.

The day was created by Enrique Febbraro, who felt that July 20th befitted celebrating friendships because it was the day of the first landing on the moon. It’s hard to follow this logic, I know, but according to Febbraro the entire world became friends with these three astronauts.

But like most holidays (Valentine’s Day, Christmas, Mothers/Fathers Day, etc.), Dia del Amigo has become one of consumption. Stores remind you to buy your friend a gift, restaurants remind you to make a reservation for an overpriced meal, bars remind you to buy your buddy a couple of drinks.

And then it becomes a day of hurt feelings and broken friendships. You ask a “good” friend to dinner, just to find out that he/she already made plans with someone else; you receive a gift from a friend, but don’t have anything to give them; you party all night with your friends just to make your wife mad (or so complains a student of mine). Why all the added stress? If you’re friends with someone, you don’t need a special day to take them out to lunch or buy them a drink. It should be natural.

And unlike in some other countries, portenos take their Dia del Amigo very seriously. Cell phone networks momentarily shut down on Dia del Amigo in 2005 because they were  overrun with calls and text messages, and most restaurants are totally booked at least a week before the holiday.

So rather than drive myself crazy over Dia del Amigo, I’m taking it easy and celebrating the accomplishments of friends, rather than the friendships themselves. Specifically, the store Arriba, located in Galeria 5ta Avenida, is celebrating its 2nd Anniversary this evening with wine and discounts. With Arriba’s handmade purses and t-shirts, it would be the perfect place to pick up a Dia del Amigo gift. But you didn’t hear it from me.–REBECCA

arribaropa's photo from 7/16/07


July 20, 2007 at 12:01 pm Leave a comment

we’re all yanquis


Yesterday was the first of what we hope to be many soy so lindo parties. In honor of Argentina’s Independence Day (July 9), we figured that we’d throw an American style party, complete with hamburgers from the “grill” (aka the stove top), sweet potato fries, sangria, and live music by the medio-American band Springlizard. We weren’t expecting snow when we planned our summer-inspired fiesta, but then again, does anyone expect the cold white stuff in a city that saw its last snowfall in 1918?

But sub-freezing temperatures and icy sidewalks didn’t stop us from partying like it was July 4th, as these photos show. For more, check out soy so lindo’s flickr page.


July 10, 2007 at 4:29 pm 2 comments

mi querido diversión

Is your wanderlust out of control? soy so lindo’s global edition of mi querido diversión is just what you need. Here’s how to feel like you’ve been to Chile and Brazil without stepping foot outside of the city this weekend.

Saturday, June 30: It’s almost too good of a night for music– there’s homegrown bands El Mató A Un Policía Motorizado (playing at the Roxy) and Los Alamos (playing at Petecos in Lomas de Zamora). But our pick is Javiera Mena, the Chilean smart-pop musician, whose one-peso show at C.C. San Martin is worth attending for the price alone.

21 hs, Ciclo Nuevo!, Centro Cultural San Martín, Sala Enrique Muiño, Sarmiento 1551. 4to Piso, entrada $1.


Sunday, July 1: Nothing says “weekend” like a good street fair. Especially a Brazilian street fair. Eat, drink, dance and be merry at this weekend fair in Palermo Viejo. And try to forget that you’ll be back to work in just a few hours.

Costa Rica between Malabia and Scalabrini Ortiz, Palermo Viejo, Saturday and Sunday.

June 30, 2007 at 12:03 pm Leave a comment

my flag is longer than your flag


Apparently 9 de Julio has done nothing for Argentines’ feelings of, uh, inadequacy; not only do they need to have the world’s widest street, but the world’s longest flag as well.

Already 13 kilometers long, this flag isn’t even close to being completed– the plan is to add to it until 2012, the 200th anniversary of the flag’s creation. Some sections have been made on-site, in Rosario (home to the Monumento a la Bandera), while others have been made across the country and even one in Italy.

Clarin, which covered the story, doesn’t exactly explain why the flag is being made, which makes me believe that there is no reason for this besides sheer Argentine pride. At least we got a holiday (and three day weekend) out of it.– REBECCA

June 19, 2007 at 12:59 pm Leave a comment

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