Posts filed under ‘trends’

house demolishing parties

goodbye house party August 2007 

While we can’t remember the last time that we’ve been invited to a house warming party, the soy so lindo team has been to two house demolishing parties in the past month. That is, a huge blow-out party the night before the tenants are being kicked out because they don’t want to/can’t pay the increased rents.

goodbye house party July 2007 goodbye house party July 2007

While the parties always prove to be fun– with phrases and images scribbled all over the walls, huge bonfires, and even live bands playing to a packed room–they’re also a bit depressing. The combination of inflation and the real estate boom (bubble?) here in Buenos Aires means that it’s getting more and more expensive to live in Capital Federal. If it’s not out-of-control rents that get you, it’s developers buying the building just to tear it down and build up something bigger and better.

As New Yorkers, we’ve seen this trend before and believe us, it doesn’t end pretty. It was just reported that rates of homelessness in NY are the highest they’ve been in twenty years, thanks to the real estate and development boom (aka gentrification).

While we love a good party, let’s hope that this is a coincidence, rather than a trend.–REBECCA


August 7, 2007 at 2:34 pm Leave a comment

tremendo tramando

Like Toto pulling back the curtain on the Wizard of Oz, describing Martín Churba as a person is akin to unmasking a great master. That is to say that the man behind high end Argentine fashion label Tramando appears to be anything but a wizard in person. Instead of Lagerfeld’s haughtiness or Versace’s flamboyance, Churba is completely unassuming, dressing like a teenage boy-cargo pants and all-and giggling nervously like a tween girl.

Yet Churba’s designs are anything but juvenile. His collections combine elegant structure with youthful flair, and are as likely to be inspired by La Paz as Paris. “Filosofia textil” is Churba’s declared approach to design, which is to say that for him, clothing is about more than just fashion. Thus he’s also a wizard of art, photography, and architecture.

Since starting up Tramando in 2002, Churba has become a fashion superstar of sorts. Not only have his designs (and grinning face) been featured in Argentina’s top fashion magazines and runways, but around the world as well; in addition to the flagship locale in Recoleta, there are stores in both New York and Tokyo.

In between organizing the exhibit “Infinitas formas de mirarte,” (open to the public at Tramando through August 2) and preparing his spring/summer 2008 collection, Churba talked to soy so lindo about how he’s developed as a designer, the current state of design in Buenos Aires, and where to go for the best cortado in town.–REBECCA


How have your design style and ideas changed over the years? How have they developed? What has affected these changes?

It has evolved like a work that is exploring different things and growing year after year. I always make distinct collections, and this makes the work develop and grow. I am changing according to the views that I have about my context, and about beauty in general.

It seems like collaborating with other artists-be they photographers, musicians, or designers-is something very important to you. Why? Do you have plans for future collaborations?

Yes, for me it’s a way to secure the abundance that I like things to have. Collaborations allow me to work with people, with artists, and that’s what I like the best. The next collaboration is with an Argentine artist who lives in Paris, called Pablo Reinoso.

How would you describe the state of design in Buenos Aires today?

It is at full boiling, and in the world I believe that design has already passed its boiling point and is now looking for something new.

What effect does Argentina have on you, and how does it affect you?

It is my site, my context. It affects me all of the time, in the narration of my collections and in my search for textile in general.

Can you talk a bit about the new collection?

The new collection will be ready on the 14th, in a presentation that will be in the Correo Central. It is called Tropico.

Martín Churba’s Buenos Aires

Favorite neighborhood:


Favorite street:


Favorite Pizzería:

Celetto, Uriburu 1274

Favorite café:

La Prometida, Delgado 1189

Favorite store:

Tramando, Rodríguez Peña 1973

August 1, 2007 at 4:59 pm Leave a comment

reduce, reuse, recycle


Like most good trends, Mono notebooks are inspired by what’s happening on the streets. In this case, it’s quite literal; Argentina is, after all, a country where cartoneros rummage through piles of trash looking for hidden treasures and flea markets fill up leafy plazas on the weekend.

The notebooks (called “blocks” in Spanish) recycle vintage wallpaper, using the cute and kitschy patterns as covers. Because of the limited supply and seasonal design changes, each notebook is basically a one-of-a-kind. And although they may have once coated the walls of some ancient Argentine’s kitchen, the wallpaper isn’t straight out of Aunt Edna’s living room. Instead, the designs are simple chic, with flowers and basic patterns in a palate of neutrals.


The upcoming spring collection is slated to include bags, mobiles, and toys, in addition to the three different sized notebooks (shown belowa). And at $25-35 pesos, the notebooks are perfect gifts for that hard-to-buy-for friend. You can find Mono blocks at several hip Palermo boutiques, like soy so lindo favorites Felix and Kukla, as well as Net, Mundo, La Prometida, Pesqueria, and Objetos Encontradas, to name a few.

If you’re still not sold, just think of Mono block ownership as an act of environmental activism akin to driving a Prius or using a canvas bag; it hits the coveted trifecta of being hip, stylish, and eco-conscious.–REBECCA

August 1, 2007 at 3:13 pm Leave a comment

toing, toing, gone

MySpace may have the American music scene in a choke-hold, but My Toing is attempting to give it a run for its money here in Argentina.

Through My Toing, bands can create their own pages with songs, videos, photos, blurbs, and tour info. Language options currently include Spanish and Portuguese.

Despite copying half of MySpace’s name, My Toing doesn’t seem poised to mimic the site’s success. There are currently only a handful of bands registered, and of those, only three seemed worth checking out. And none of those three bands impressed me with their music. In fact, I did a quick search, plugging in the names of some indie bands we’ve recently covered here at soy so lindo, and not a single one of them showed up. Not to be a total snot, but would you really want to buy an album from one of these bands?


Which could of course be because the site was only recently launched. MySpace was around for years before it actually became the cultural phenomenon that it is today. At this point, it’s a matter of My Toing getting enough buzz to draw in more (interesting) bands. What will it take? A smart ad campaign? An aggressive marketing? Being bought out by a conservative Australian?–REBECCA

July 23, 2007 at 6:56 pm Leave a comment

down with dia del amigo

Call me scrooge, but I’m not buying into Dia del Amigo.

The basic premise of the holiday is decent enough: a day to re-connect with old friends and express to new friends how much they mean to you. Like an anti-Valentine’s day, Dia del Amigo attempts to position the role of the friend as equal, if not paramount, to the role of lover.

The day was created by Enrique Febbraro, who felt that July 20th befitted celebrating friendships because it was the day of the first landing on the moon. It’s hard to follow this logic, I know, but according to Febbraro the entire world became friends with these three astronauts.

But like most holidays (Valentine’s Day, Christmas, Mothers/Fathers Day, etc.), Dia del Amigo has become one of consumption. Stores remind you to buy your friend a gift, restaurants remind you to make a reservation for an overpriced meal, bars remind you to buy your buddy a couple of drinks.

And then it becomes a day of hurt feelings and broken friendships. You ask a “good” friend to dinner, just to find out that he/she already made plans with someone else; you receive a gift from a friend, but don’t have anything to give them; you party all night with your friends just to make your wife mad (or so complains a student of mine). Why all the added stress? If you’re friends with someone, you don’t need a special day to take them out to lunch or buy them a drink. It should be natural.

And unlike in some other countries, portenos take their Dia del Amigo very seriously. Cell phone networks momentarily shut down on Dia del Amigo in 2005 because they were  overrun with calls and text messages, and most restaurants are totally booked at least a week before the holiday.

So rather than drive myself crazy over Dia del Amigo, I’m taking it easy and celebrating the accomplishments of friends, rather than the friendships themselves. Specifically, the store Arriba, located in Galeria 5ta Avenida, is celebrating its 2nd Anniversary this evening with wine and discounts. With Arriba’s handmade purses and t-shirts, it would be the perfect place to pick up a Dia del Amigo gift. But you didn’t hear it from me.–REBECCA

arribaropa's photo from 7/16/07

July 20, 2007 at 12:01 pm Leave a comment

los pelirrojos son peligrosos


If there’s anything to learn from Clarin today, it’s that being a redhead in Buenos Aires sucks!

 Oh, and if you’re not a redhead, you can add the taunts “Fideos con tuco,” “fosforito,” “ketchup,” and “mufa,” to your anti-redhead arsenal.

Clarin wondered outloud what it’s like to grow up with red hair and concluded that as bad as things are here in Argentina for pelirrojos, they’re not nearly as bad as in England. Which struck me as a bit odd, since there seem to be plenty of flaming redheads from England (Kate Winslet, Ginger Spice, or Ron from Harry Potter, if we’re just talking big names), and yet few from here. But maybe I’m just color blind and can’t see the full spectrum of rainbow colored heads in Buenos Aires.

Regardless, I’m looking for redhead taunt retorts in Spanish for when my dear redheaded friend from NY comes to visit in August. Any suggestions?–REBECCA

July 18, 2007 at 3:27 pm 1 comment

next year in jerusalem

Jewish or not, just about any twentysomething East Coast liberal arts school student knows about Birthright Israel. Started in 2000, Birthright Israel (BRI) is an organization that sends youngs Jews (ages 18-26) on an all-expenses paid trip to Israel. While there’s plenty of proselytizing (the purpose of BRI is, after all, to reconnect young Jews with Israel), a free trip to Israel is a free trip to Israel. Which is likely why most of my American Jewish friends, religious or not, eventually opt to go on the trip.

But BRI in Argentina? Apparently. A friend of soy so lindo left today for a BRI-sponsored trip to Israel, and she’s not alone. In 2006, 1129 Argentine youths went to Israel with BRI; in 2005, 1245. And in just January and February of this year, BRI sent 189. The organization claims that in just six years it has sent 5,000 Argentines to Israel, contributing to a total of 100,000 trip participants worldwide.

In a country known for its anti-semitism (the 13th anniversary of the Asociación Mutual Israelita Argentina bombing is this Wednesday), it’s comforting to see that Argentine Jews are still proud of their heritage and interested in visiting Israel. You must register for a trip at least six months in advance, so sign up now if you fit the bill (Jewish, 18-26 years old, have never gone on an educational trip to Israel before). Next year in Jerusalem, indeed.–REBECCA

July 16, 2007 at 7:20 pm Leave a comment

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