Posts filed under ‘art’

galeria crawl: galeria larreta

Galeria Larreta 006 

Florida (the street, not the state) is a nightmare. Traffic trickles along, pickpockets take advantage of dazed tourists, and prices are almost always double what they should be.

Galeria Larreta 001 Galeria Larreta 009

But there’s a safe place among the mayhem in Galería Larreta (Florida 971). Right off of Marcelo T. Alvear, Galería Larreta is like the rebel sister who shaves her head and listens to the Delta 5. She refused to conform and look like the other stores on the strip; instead she’s going to open up a bunch of indie design-oriented stores, the rest of calle Florida be damned.

Joyería Contemporánea (Local 4b), with its mix of avant-garde designs (everything from silver and stones to leather and felt are used), is one of the first stores you’ll see, and perhaps the stateliest. Artistas Jóvenes Argentinas (Local 26), by the San Martín entrance, exhibits works that range from traditional to modern. The common denominator here is that all pieces have been made by young local artists.

Galeria Larreta 002 Galeria Larreta 004

Head upstairs and you’ll find the true gems of Galería Larreta, Patio Sur (Local 39) and Tiendas Kubera. At the former, there are beautifully feminine pieces, like a delicate ivory trench coat with black detailing for $240 pesos, or precious Irregular Choice-style flats for $180 pesos. Across from Patio Sur is Tiendas Kubera, a space for independent designers. Everything, from the screen printed t-shirts to the leather purses, is made by hand by young local designers. Don’t miss the flower pins; not only are they perfect for spring, but similar ones have been spotted on the runway of it-designer Philip Lim.

Galeria Larreta 005

If you’re hungry, Galería Larreta is a far superior pick to the overpriced cafes in the area. Carrousel (Local 7) is a cute, albeit kitschy, café with sandwiches for $6 pesos and a lunch special of several courses for $25. If you’ve about had it with meat (and honestly, who hasn’t craved a plate of nice fresh greens while in Argentina?), Ensaladas Argentinas (Local 45) will hit the spot. $6 pesos gets you a medium salad with a choice of four ingredients, and $7 pesos gets you a large salad with a choice of six. For a mid-afternoon snack, don’t miss Murasaki’s happy hour. From 16:30 until 19:30 (Monday through Friday), sushi is 20% off.

Galeria Larreta 007

There are a couple odd-balls in the place, like the store for musical theater geeks and an antique military paraphernalia store. But if anything, they just give Galería Larreta more personality. Which is what makes it so great: it’s a breath of fresh air from store after store of the same old thing (i.e. leather jackets and “cashmere” sweaters). Step inside, take a few deep breaths, and remind yourself that it’s going to be okay, that Florida will not make you die a little bit inside.

Galería Larreta, Florida 971/San Martín 954.

Previous Galeria Crawl entries.


August 7, 2007 at 2:10 pm Leave a comment

tremendo tramando

Like Toto pulling back the curtain on the Wizard of Oz, describing Martín Churba as a person is akin to unmasking a great master. That is to say that the man behind high end Argentine fashion label Tramando appears to be anything but a wizard in person. Instead of Lagerfeld’s haughtiness or Versace’s flamboyance, Churba is completely unassuming, dressing like a teenage boy-cargo pants and all-and giggling nervously like a tween girl.

Yet Churba’s designs are anything but juvenile. His collections combine elegant structure with youthful flair, and are as likely to be inspired by La Paz as Paris. “Filosofia textil” is Churba’s declared approach to design, which is to say that for him, clothing is about more than just fashion. Thus he’s also a wizard of art, photography, and architecture.

Since starting up Tramando in 2002, Churba has become a fashion superstar of sorts. Not only have his designs (and grinning face) been featured in Argentina’s top fashion magazines and runways, but around the world as well; in addition to the flagship locale in Recoleta, there are stores in both New York and Tokyo.

In between organizing the exhibit “Infinitas formas de mirarte,” (open to the public at Tramando through August 2) and preparing his spring/summer 2008 collection, Churba talked to soy so lindo about how he’s developed as a designer, the current state of design in Buenos Aires, and where to go for the best cortado in town.–REBECCA


How have your design style and ideas changed over the years? How have they developed? What has affected these changes?

It has evolved like a work that is exploring different things and growing year after year. I always make distinct collections, and this makes the work develop and grow. I am changing according to the views that I have about my context, and about beauty in general.

It seems like collaborating with other artists-be they photographers, musicians, or designers-is something very important to you. Why? Do you have plans for future collaborations?

Yes, for me it’s a way to secure the abundance that I like things to have. Collaborations allow me to work with people, with artists, and that’s what I like the best. The next collaboration is with an Argentine artist who lives in Paris, called Pablo Reinoso.

How would you describe the state of design in Buenos Aires today?

It is at full boiling, and in the world I believe that design has already passed its boiling point and is now looking for something new.

What effect does Argentina have on you, and how does it affect you?

It is my site, my context. It affects me all of the time, in the narration of my collections and in my search for textile in general.

Can you talk a bit about the new collection?

The new collection will be ready on the 14th, in a presentation that will be in the Correo Central. It is called Tropico.

Martín Churba’s Buenos Aires

Favorite neighborhood:


Favorite street:


Favorite Pizzería:

Celetto, Uriburu 1274

Favorite café:

La Prometida, Delgado 1189

Favorite store:

Tramando, Rodríguez Peña 1973

August 1, 2007 at 4:59 pm Leave a comment

street art sunday

San Telmo June 2007

San Telmo, June 2007

July 29, 2007 at 1:24 pm Leave a comment

street art sunday

Rivadavia y Esmeralda, July 2007

July 22, 2007 at 1:48 pm Leave a comment

mi querido diversión

Still hungover from last night’s Dia del Amigo festivities? soy so lindo’s got the cure: more parties!

Saturday, July 21: Lugar Sonado

Our favorite indie gallery, Belleza y Felicidad, is throwing a party this evening. Think pretty art on the walls, sweet sounds courtesy of DJs Pareja, Aldo Benitez, and Ismael Pinkler, and (unlimited?) drinks to help wash it all down. Belleza y Felicidad, Acuna de Figueroa y Guardia Vieja, 19hs puntual, $5.

Sunday, July 22: Sombras Chinas

No more lazy Sundays, now that Villa Diamante’s throwing a new Sunday evening party. Straight from the horse’s mouth: “Conversar, bailotear, con una copa en la mano. Tomar un impulso, antes de empezar la semana.” Right on. El Nacional, EEUU308, San Telmo, 19-23 hs, entrada libre.

July 21, 2007 at 2:07 pm Leave a comment

diferencias y repeticiones


Gallery shows may be a bit of a mixed bag here in Buenos Aires, but if Juan Dolhare’s paintings don’t impress you, at least the space will.

The bright colors and political tones of Dolhare’s paintings (nearly a dozen) underscore the desolate warehouse in which they’re shown– think lights illuminating old wooden barrels, paintings mounted on crates, and a dirty porcelaine bathtub adding to the ambiance.

Similarly, the works themselves revolve around the the corruption of capitalism and the perverse beauty that comes out of it. Faceless men in suits stand below a shimmering red silhouette of Cuba; a pair of legs lean against a warm cloudless shade of blue. Yes, it’s all a bit eerie and disheartening, but like a Lynch film, you just can’t turn away.

 The soy so lindo team was lucky enough to be invited to a special viewing of the show yesterday, where we spent the evening exploring the building and clinking wine glasses with the artist. What follows here (and on our flickr page) is an abreviated account of the show.

If you haven’t yet seen “Diferencias y Repeticiones” (or have, but are into art parties), there will be a closing reception this Thursday, July 19 at 8 p.m.

Juan Dolare: “Diferencias y Repeticiones”

Bolivar 1670, Barracas.

July 18, 2007 at 4:29 pm Leave a comment

street art sunday

Avenidas Pueyrredon y Cordoba, July 2007

July 16, 2007 at 2:48 pm Leave a comment

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