toing, toing, gone

July 23, 2007 at 6:56 pm Leave a comment

MySpace may have the American music scene in a choke-hold, but My Toing is attempting to give it a run for its money here in Argentina.

Through My Toing, bands can create their own pages with songs, videos, photos, blurbs, and tour info. Language options currently include Spanish and Portuguese.

Despite copying half of MySpace’s name, My Toing doesn’t seem poised to mimic the site’s success. There are currently only a handful of bands registered, and of those, only three seemed worth checking out. And none of those three bands impressed me with their music. In fact, I did a quick search, plugging in the names of some indie bands we’ve recently covered here at soy so lindo, and not a single one of them showed up. Not to be a total snot, but would you really want to buy an album from one of these bands?

 

Which could of course be because the site was only recently launched. MySpace was around for years before it actually became the cultural phenomenon that it is today. At this point, it’s a matter of My Toing getting enough buzz to draw in more (interesting) bands. What will it take? A smart ad campaign? An aggressive marketing? Being bought out by a conservative Australian?–REBECCA

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Entry filed under: indie, media, music, pop culture, rock, trends.

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